Shell V-POWER Nitro+ UNLEASHED
service project for mobile and desktop devices (2016)
Client: JWT Toronto
Created for JWT Worldwide's Toronto office, the UNLEASHED multi-screen game demonstrates the protective qualities of Shell V-Power NiTRO + fuel. Launched at the Montreal Grand Prix and during a Times Square promo event, big-screen PC action is controlled by specialized iPhones. Up to two players per team can compete for leaderboard supremacy in a showdown against a shapeshifting monster seen in a national TV commercial.
Phantom Compass rose to the challenge of a 40-day timeline, working under JWT Toronto's expert direction to provide an engaging branded experience with a low-poly aesthetic.
Thanks to PixelNAUTS for their art contributions to this project!